1. Who we are
This website (betteroutcomz.com) is operated by BETTER OUTCOMZ LTD, a company registered in England & Wales (Company No. 13483852), with its registered office at Orange Tower, MediaCityUK, Salford Quays, United Kingdom, M50 2HF. For the purposes of the UK GDPR and the Data Protection Act 2018, we are the controller of personal data collected through this site.
This policy applies only to personal data collected through the marketing website. Personal data processed inside our software products (Better Outcomes) is governed by the separate contract with each customer, under which our customer is the controller and Better Outcomz acts as processor.
2. What we collect and why
| What | Why | Lawful basis |
|---|---|---|
| Contact form: name, email, optional company, message | To respond to your enquiry. | Article 6(1)(b) - steps at your request prior to a contract; and Article 6(1)(f) - legitimate interest in operating a B2B website. |
| Demo request: name, work email, company, role, team size, product interest, notes | To arrange and prepare a demonstration meeting. | Article 6(1)(b) - pre-contractual steps at your request. |
| Newsletter: email address | To send monthly essays if you subscribe. | Article 6(1)(a) - your consent, which you may withdraw at any time. |
| Analytics and session recording (only if you accept cookies) | To understand which pages help visitors and improve the site. | Article 6(1)(a) - your consent via the cookie banner. |
| Technical logs (IP address, user-agent) captured by our infrastructure | Security, abuse prevention, rate-limiting. | Article 6(1)(f) - legitimate interest in keeping the site available. |
We do not collect special-category data through this website, and we do not carry out automated decision-making with legal or similarly significant effect on you.
3. Cookies and similar technologies
Non-essential cookies (analytics, session recording) only load after you accept them in our cookie banner. Full details are set out in our Cookie Policy.
4. Who receives your data
We use a small number of trusted service providers to operate this website:
- Resend (email delivery) – sends internal notifications when you submit a form. Resend, Inc. is based in the United States; transfers are protected by safeguards recognised under UK law (see section 7).
- Managed database provider – stores form submissions in an encrypted, access-restricted database. Access is limited to authorised Better Outcomz staff.
- PostHog (analytics, only if you accept analytics cookies) – helps us understand how the site is used. Transfers are protected as described in section 7.
- Cloud hosting provider – hosts the website and secures connections using TLS encryption.
We do not sell your personal data or share it with advertising networks.
5. How long we keep it
- Contact and demo enquiries: up to 24 months from the last meaningful interaction, then anonymised or deleted.
- Newsletter subscribers: kept until you unsubscribe.
- Analytics data: kept for the period configured in PostHog (currently 12 months).
- Security logs: rotated within 90 days.
6. Your rights
Under UK data-protection law you have the right to:
- ask what personal data we hold about you (a subject access request);
- have inaccurate data corrected;
- have data erased where the law allows;
- restrict or object to processing;
- data portability where applicable;
- withdraw consent at any time (for anything we rely on consent for);
- lodge a complaint with the UK Information Commissioner's Office (ico.org.uk, 0303 123 1113).
To exercise any of these, email privacy@betteroutcomz.com. We will normally respond within one month.
7. International transfers
Some of our service providers (Resend and PostHog) are based in the United States. Where personal data is transferred outside the UK, we rely on safeguards recognised under UK data protection law, such as the UK International Data Transfer Addendum to the EU Standard Contractual Clauses or the UK Extension to the EU–US Data Privacy Framework, as applicable. We also apply supplementary measures, including encryption in transit, restricted access and data minimisation.
8. Security
We use appropriate technical and organisational measures to protect personal data collected through this website. These include encryption in transit, role-based access restricted to authorised staff, abuse and rate-limiting controls, and separation between website data and the data processed within our products. No system is completely secure. If you believe you have found a vulnerability, please contact security@betteroutcomz.com.
9. Children
The betteroutcomz.com website is a B2B marketing site and is not directed at children under 16. We do not knowingly collect personal data from children through this site.
10. Changes to this policy
We will update this page when our processing changes materially and revise the effective date at the top of the document. Prior versions are available on request.
Contact: BETTER OUTCOMZ LTD, Orange Tower, MediaCityUK, Salford Quays, M50 2HF. Data-protection enquiries: privacy@betteroutcomz.com.